Our news MEC Access India launches with two IPL projects

Wednesday 10 September 2008

Rajneesh Chaturvedi is to head up MEC Access India. Following the successful global launch of MEC Access in October 2007, MEC India recently combined the resources of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access India.

Rajneesh Chaturvedi joins MEC Access as National Director. He moves from Motivator - another GroupM agency - after 2 years as its General Manager. Prior to this he worked with MindShare Fulcrum and Nimbus.

At MEC Access, Rajneesh will continue to develop the creation and delivery of strategic partnerships and sponsorships across 9 different platforms: arts, brand-to-brand, broadcast, cause, celebrity, film, gaming, music and sport. He will work with local and regional client teams to build upon existing knowledge and expertise, helping to deliver best-in-class communications planning and implementation.

Over the past 6 months, MEC Access was responsible for the management and implementation of IPL (Indian Premier League) sponsorships for two leading clients, Citi and Jaypee. Citi is an on-ground as well as on-air sponsor of the IPL while Jaypee is the main sponsor of the Deccan Chargers team.

It has not been just sporting action at MEC Access; in the entertainment space MEC Access was responsible for the tie up of LG Electronics with Yash Raj Films and also for a number of on-ground activation programs for clients such as Nivea and HDFC Standard Life.

"I am absolutely thrilled to be joining MEC Access," says Rajneesh, "Sports and Entertainment are the biggest things one can think of in India and am very excited to be working in these genres"

Mike Jackson, Managing Director of MEC Access APAC commented 'Rajneesh has a unique blend of experiences that will add real value to our MEC clients in India. Working with our colleagues at GroupM we now have an even more compelling branded content offer that can be integrated into existing communication plans. We hope to follow India's success and launch MEC Access in a further 3 Asia Pacific markets by the end of 2008, strengthening our global footprint to well over 30 countries.'

Shubha George, Managing Director, MEC India adds: "MEC Access is integral to delivering MEC's Active Engagement promise on the ground. With MEC Access and MEC Interaction, we are proud and happy to offer a truly One MEC solution to our clients".