Liliane Radu
Austria
Austria
Luxury hotel InterContinental Miami today announced that it has partnered with Greenlight Energy to purchase 15,467,000 kilowatt-hours (kWh) of wind power in 2012. The purchase is part of a broader corporate-wide sustainability strategy a...
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Thursday 15 January 2009
Mediaedge:cia (MEC) has been awarded the prestigious Fiat Automobiles entire UK media account without formal pitch. The account moves from Starcom to MEC with work commencing immediately.
MEC has been tasked with media planning and buying activities across all Fiat Automobiles brands that include Ferrari, Masarati, Lancia, Alfa Romeo, Fiat and Fiat Commercial. MEC will have sole responsibility for the brand in the UK. This supplements MEC’s existing work for Alfa Romeo and it was based on the strength of this work that the decision was made to hand MEC the Fiat Automobile remit for the UK with Maxus being responsible for the remaining European-wide business.
