Marie Baekgaard
Denmark
Monday 6th February 2012
The global sports, entertainment and cause business
MEC Access

Sport

Jones warning to triumphant Wales

Ryan Jones warns Wales "not to rest on their laurels" ...
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Elena Baltacha column

"The GB Fed Cup team are already thinking about finishing ...
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Entertainment

Big CBS to bow in Sri Lanka

International News: ...
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'Orheim' nabs Dragon at Gothenburg

International News: ...
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Cause

InterContinental Miami goes 100% Green with Wind Power

Luxury hotel InterContinental Miami today announced that it has partnered with Greenlight Energy to purchase 15,467,000 kilowatt-hours (kWh) of wind power in 2012.  The purchase is part of a broader corporate-wide sustainability strategy a...
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Features

Books, research, points of view and thought leadership. We produce world-class research about communications and media. We have knowledge and informed opinion on consumers, media and the marketplace and our publications cover the latest in media marketing communications topics and issues - locally, regionally and globally.

Game Change: A new Agenda for Partnerships

Game Change: A new Agenda for Partnerships

It's no longer a level playing field - brands are facing unparalleled change in consumer and media behavior.

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Cause Marketing, a point of view

Cause Marketing, a point of view

Doing good - and doing it right - is good for business.  But does it pay?  Read the latest point of view from our cause marketing team.

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London 2012: Is it a golden opportunity?

London 2012: Is it a golden opportunity?

Will you get involved? Or will you sit it out? If you join in, how will you make your brand welcome?

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Sport and sponsorship in France

Sport and sponsorship in France

An in-depth look at the relationship between sport and sponsorship in France

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The Fourth Stage of Marketing

The Fourth Stage of Marketing

MEC reveals new process at the core of its marketing offer.

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Video Gaming Newsletter

Video Gaming Newsletter

In-game advertising can score high but the results are difficult to measure.

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Active Engagement

Active Engagement

Active Engagement drives results like nothing before.

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