Lucan Creamer
UK
UK
Luxury hotel InterContinental Miami today announced that it has partnered with Greenlight Energy to purchase 15,467,000 kilowatt-hours (kWh) of wind power in 2012. The purchase is part of a broader corporate-wide sustainability strategy a...
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In-game advertising can score high but the results are difficult to measure.
In-game advertising provides access to a demographic that is rapidly disappearing from mainstream marketing. By 2012 it will be worth an estimated $2 billion. However, creating and measuring effective strategies poses organizational, structural and methodological challenges.
