




Luxury hotel InterContinental Miami today announced that it has partnered with Greenlight Energy to purchase 15,467,000 kilowatt-hours (kWh) of wind power in 2012. The purchase is part of a broader corporate-wide sustainability strategy a...
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An in-depth look at the relationship between sport and sponsorship in France

Dieux du Stade (Gods of the Stadium) is an in-depth look at the relationship between sport and sponsorship in France and how sports stars have become spokespeople for all brands without direct correlation to their sport...and how this affects brand\'s relationships with the consumer.
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