Camila Slaaten Nytroen
Norway
Norway
Luxury hotel InterContinental Miami today announced that it has partnered with Greenlight Energy to purchase 15,467,000 kilowatt-hours (kWh) of wind power in 2012. The purchase is part of a broader corporate-wide sustainability strategy a...
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MEC reveals new process at the core of its marketing offer.
The realities of channel proliferation, audience fragmentation and message clutter call for a revolution in marketing. In response, MEC Access has created Active Engagement: a fundamentally different process of interaction between brand and consumer that builds relevant awareness, deeper relationships and stronger sales. Welcome to the fourth stage of marketing.
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